The innovation is not in putting videos on the Internet — there has been no shortage of videos released by the LDP and the Kantei — but in doing it through YouTube, which necessarily means making the party videos open to public comment (and criticism). If the old party Internet strategy emphasized one-way communication, this step could signal the LDP’s, or at least its young members’, embrace of technology to enhance multi-directional communication between the party and Japanese voters.
The content currently available at the channel by no means suggests a revolution in Japanese political communication, but it’s a start. At this point, any step taken to open the political system to the Japanese people is a good thing. This effort does suggest that at least some LDP members realize that the party needs to broaden its appeal. It cannot afford to write off urban and younger voters.
Could the next LDP presidential election — or the next general election — be Japan’s first YouTube election?